What is the Twitter/X character limit in 2026?

Twitter (now called X) has a character limit of 280 characters for standard posts. Twitter Blue subscribers can post tweets up to 4,000 characters. Character count includes spaces, emojis, and links (URLs are automatically shortened to 23 characters by Twitter).

How many characters should an SEO title tag be?

SEO title tags should be 50-60 characters to display properly in Google search results. Google typically displays the first 50-60 characters of a title tag, and truncates longer titles with an ellipsis (...). Keep your most important keywords within the first 50 characters for maximum visibility.

What is the Instagram caption character limit?

Instagram captions can be up to 2,200 characters long. However, only the first 125 characters are visible before users need to click 'more' to expand. For maximum impact, place your key message, hashtags, and call-to-action within the first 125 characters.

Do emojis count as one character?

Yes, most emojis count as 1-2 characters depending on the platform and the specific emoji. Some complex emojis (like family combinations or flags) may count as multiple characters. Our character counter accurately includes emojis in the count, matching how platforms count them.

What is the LinkedIn post character limit?

LinkedIn posts can be up to 3,000 characters long. However, LinkedIn truncates posts in the feed after about 210 characters, showing a 'See more' link. For maximum engagement, keep your opening hook within 210 characters to avoid truncation.

How many characters should a meta description be?

Meta descriptions should be 150-160 characters for optimal display in Google search results. Google typically displays 150-160 characters, truncating longer descriptions. Keep your most compelling information and call-to-action within this limit for best results.

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Count characters and check against popular platform limits for Twitter (X), Instagram, LinkedIn, Facebook, and SEO meta tags. Ensure your content fits perfectly every time.

Last Updated: 15 Jan 2026

Twitter / X Post Limit

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Within limit

Also available: Word count = 0

Why Use a Character Counter?

Character limits are everywhere in digital content. Social media platforms like Twitter (X), Instagram, and LinkedIn enforce strict character limits to keep content concise. Search engines like Google truncate titles and descriptions that exceed specific lengths. Email subject lines get cut off on mobile devices. Using a character counter ensures your message displays perfectly across all platforms.

Professional writers, social media managers, SEO specialists, and marketers rely on character counters daily to optimize content for maximum visibility and engagement. Whether you're crafting the perfect tweet, writing meta descriptions for SEO, or creating email subject lines, knowing your exact character count prevents costly formatting issues.

Platform Character Limits Guide (2026)

Social Media

X (Twitter): 280 characters (4,000 for Blue subscribers)
Instagram Caption: 2,200 characters (125 visible)
LinkedIn Post: 3,000 characters (210 visible)
Facebook Post: 63,206 characters
Pinterest Description: 500 characters
TikTok Caption: 2,200 characters
YouTube Title: 100 characters

SEO & Web

SEO Title Tag: 50-60 characters (displays best in Google)
Meta Description: 150-160 characters
Google Ads Headline: 30 characters
Email Subject Line: 40-50 characters (mobile optimal)
URL Slug: 50-60 characters recommended
H1 Tag: 20-70 characters
Alt Text: 125 characters recommended

Character Counting Best Practices

Front-Load Important Content

Always place your most important message, keywords, and call-to-action at the beginning. Many platforms truncate text after a certain point, so early characters have maximum visibility and impact.

Account for URLs and Mentions

URLs are typically shortened by platforms (Twitter counts them as 23 characters). Mentions (@username) and hashtags (#hashtag) count toward your character limit, so plan accordingly when including them.

Test on Mobile Devices

Even if you're within character limits, text may appear differently on mobile devices. Email subject lines that look perfect on desktop might get cut off on smartphones, typically around 30-40 characters.

Use Abbreviations Wisely

When space is tight, use common abbreviations (e.g., '&' instead of 'and', 'w/' instead of 'with'). However, maintain readability and avoid over-abbreviating to the point of confusion.

SEO Character Limit Guidelines

Title Tag50-60 chars

Keep important keywords at the beginning. Google displays 50-60 characters before truncating with ellipsis.

Meta Description150-160 chars

Include a compelling call-to-action. Google shows 150-160 characters before truncation.

H1 Heading20-70 chars

Keep H1 tags concise and keyword-rich. Longer headings may be truncated in search results.

Social Media Tips

Twitter: Use the full 280 characters for maximum engagement. Include 1-2 hashtags and mentions strategically.
Instagram: Front-load your caption with the key message. Use line breaks and emojis for visual appeal.
LinkedIn: Keep the first 210 characters compelling to avoid truncation. Use professional tone and industry keywords.

Email & Messaging

Subject Lines: Keep under 50 characters for mobile display. Use action words and create urgency.
SMS: Standard SMS limit is 160 characters. Messages longer than 160 characters are split into multiple messages.
Push Notifications: Keep under 50 characters for mobile. Be concise and action-oriented.