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Free Schema Markup Generator

Generate Schema.org structured data markup in JSON-LD format. Create rich snippets for better search visibility and SEO.

Last Updated: 15 Jan 2026

Schema Type

Headline

Image URL (Optional)

Author Name

Date Published

JSON-LD Output

Paste into <head> or <body>

<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "Article"
}
</script>

What is Schema Markup?

Schema markup (also called structured data) is code added to your website that helps search engines understand your content better. It uses Schema.org vocabulary—a standardized format—to provide explicit information about your pages, enabling rich snippets, enhanced search results, and better visibility in search engines.

Schema markup tells search engines what your content is about—whether it's an article, FAQ, product, recipe, event, or business. This structured information helps search engines display rich results (rich snippets) with additional details like ratings, prices, dates, or answers directly in search results, improving click-through rates and SEO performance.

Why Use Our Free Schema Markup Generator?

Rich Snippets

Generate schema markup that enables rich snippets in search results. Display ratings, prices, FAQs, and more directly in Google search results.

SEO Improvement

Improve SEO by helping search engines understand your content. Schema markup can increase visibility, click-through rates, and search rankings.

JSON-LD Format

Generate valid JSON-LD structured data—Google's preferred format. Create properly formatted schema markup ready to add to your website.

Common Use Cases for Schema Markup

Content Types

Article Schema
Mark up blog posts and articles with Article schema. Enable rich snippets showing publication dates, authors, and article information in search results.
FAQ Schema
Add FAQ schema to display questions and answers directly in search results. Increase visibility and provide instant answers to user queries.
HowTo Schema
Mark up step-by-step guides and tutorials. Enable rich snippets showing steps, time estimates, and instructions directly in search results.

Business & E-commerce

Product Schema
Mark up products with Product schema. Display prices, ratings, availability, and reviews directly in Google Shopping and search results.
Local Business Schema
Add LocalBusiness schema for local SEO. Display business hours, address, phone number, and ratings in local search results.
Breadcrumb Schema
Add breadcrumb navigation schema. Display site hierarchy in search results, improving navigation and user experience.

Common Schema Markup Types

Article Schema

For blog posts, news articles, and editorial content. Includes headline, author, date published, and image.

Benefits: Rich snippets with dates, authors, and article info

FAQ Schema

For frequently asked questions. Displays Q&A pairs directly in search results as expandable rich snippets.

Benefits: Instant answers in search results, increased visibility

HowTo Schema

For step-by-step guides and tutorials. Shows steps, time estimates, and instructions in rich snippets.

Benefits: Visual step-by-step display in search results

Product Schema

For e-commerce products. Displays price, rating, availability, and reviews in Google Shopping.

Benefits: Rich product listings, Google Shopping eligibility

LocalBusiness Schema

For local businesses. Shows address, hours, phone, and ratings in local search results.

Benefits: Enhanced local SEO, Google Business Profile integration

Breadcrumb Schema

For site navigation. Displays site hierarchy and navigation path in search results.

Benefits: Better navigation display, improved UX in search

How to Implement Schema Markup

Step 1: Generate Schema Markup

Use our schema markup generator to create JSON-LD structured data. Fill in the required fields for your chosen schema type (Article, FAQ, HowTo, etc.).

Step 2: Add to Your Website

Copy the generated JSON-LD code and add it to your webpage's HTML, typically in the <head> section or before the closing </body> tag.

Step 3: Test Your Schema

Use Google's Rich Results Test tool to verify your schema markup is valid and correctly implemented. Fix any errors before going live.

Step 4: Monitor Performance

Monitor your schema markup in Google Search Console. Check for rich snippet eligibility and any errors that need fixing.

Frequently Asked Questions

What is schema markup?

Schema markup is structured data that helps search engines understand your content. It enables rich snippets in search results, improving click-through rates and SEO performance by displaying additional information like ratings, prices, or FAQs directly in search results.

What is JSON-LD format?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for schema markup. It's easy to implement, can be added anywhere in HTML, and is the recommended format for structured data.

Does schema markup improve SEO?

Yes, schema markup can improve SEO by helping search engines understand your content better, enabling rich snippets that increase click-through rates, and potentially improving search rankings through better content understanding.

How do I test schema markup?

Use Google's Rich Results Test tool (search.google.com/test/rich-results) to test your schema markup. Enter your URL or paste your HTML to verify the schema is valid and correctly implemented.