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Free UTM Link Builder

Create UTM campaign tracking URLs for Google Analytics. Track marketing campaign performance, traffic sources, and conversion rates.

Last Updated: 15 Jan 2026

Website URL (Required)

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Generated URL

// Enter parameters to generate URL...

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the performance of marketing campaigns in Google Analytics and other analytics platforms. They help you identify where your website traffic comes from, which campaigns drive the most visitors, and which marketing channels deliver the best results.

UTM parameters are essential for digital marketing analytics because they provide detailed insights into campaign performance. By tagging your URLs with UTM parameters, you can track traffic from email campaigns, social media posts, paid ads, affiliate links, and other marketing channels, enabling data-driven marketing decisions.

Why Use Our Free UTM Link Builder?

Campaign Tracking

Track which marketing campaigns drive traffic and conversions. Measure ROI of different campaigns, channels, and marketing efforts accurately.

Google Analytics Integration

Generate UTM-tagged URLs that work seamlessly with Google Analytics. See detailed traffic sources, campaign performance, and conversion data.

Instant URL Generation

Create UTM-tagged URLs instantly by filling in campaign details. No manual URL construction needed—get properly formatted tracking URLs immediately.

Common Use Cases for UTM Parameters

Marketing Campaigns

Email Marketing
Track email campaign performance by tagging links with UTM parameters. See which emails drive the most clicks, conversions, and revenue.
Social Media Posts
Track traffic from Facebook, Twitter, LinkedIn, Instagram, and other social platforms. Compare performance across different social channels.
Paid Advertising
Track performance of Google Ads, Facebook Ads, or other paid campaigns. Measure ROI and optimize ad spend based on data.

Analytics & Reporting

Traffic Source Analysis
Identify which marketing channels drive the most valuable traffic. Understand which sources convert best and optimize marketing mix accordingly.
Content Performance
Track which blog posts, articles, or content pieces drive traffic when shared. Measure content marketing ROI and effectiveness.
Affiliate Tracking
Track affiliate links and partner referrals. Measure which affiliates drive the most traffic and conversions for commission tracking.

Understanding UTM Parameters

Required UTM Parameters

utm_source - Where traffic comes from (e.g., google, facebook, newsletter)
utm_medium - Marketing medium (e.g., email, cpc, social, organic)
utm_campaign - Campaign name (e.g., spring_sale, product_launch)

Optional UTM Parameters

utm_term - Paid search keywords (for paid campaigns)
utm_content - Specific ad or link variation (for A/B testing)

Source (utm_source)

Identifies the website or platform sending traffic. Examples: google, facebook, newsletter, bing, twitter. Use consistent naming (lowercase, no spaces).

Medium (utm_medium)

Describes the marketing medium or channel. Common values: email, cpc (paid search), social, organic, referral, display. Use standard values for consistency.

Campaign (utm_campaign)

Names the specific campaign, promotion, or product. Examples: spring_sale, product_launch, newsletter_2026. Use descriptive, consistent naming conventions.

UTM Parameter Examples

Email Campaign

https://yoursite.com/product?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale

Tracks traffic from newsletter email campaigns

Social Media Post

https://yoursite.com/blog?utm_source=facebook&utm_medium=social&utm_campaign=blog_promotion

Tracks traffic from Facebook social posts

Paid Ad Campaign

https://yoursite.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=product_launch&utm_term=keyword&utm_content=ad_variant_a

Tracks Google Ads with keyword and ad variant tracking

UTM Parameter Best Practices

Use Consistent Naming

Use lowercase letters, underscores instead of spaces, and consistent naming conventions. This ensures accurate tracking in Google Analytics.

Tip: Create a UTM naming guide for your team to ensure consistency.

Keep It Simple

Don't overcomplicate UTM parameters. Use clear, descriptive names that you'll remember and understand months later when reviewing analytics.

Tip: Avoid special characters and keep parameter values concise.

Use Standard Mediums

Use standard medium values (email, cpc, social, organic) for consistency. This makes reporting and analysis easier in Google Analytics.

Tip: Stick to Google's recommended medium values when possible.

Document Your Campaigns

Keep a record of UTM parameters used for each campaign. This helps you understand historical data and maintain consistency over time.

Tip: Use a spreadsheet or document to track UTM parameters for all campaigns.

Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to URLs to track campaign performance in Google Analytics. They help identify traffic sources, mediums, and campaign names, enabling detailed marketing analytics and ROI measurement.

Do UTM parameters affect SEO?

UTM parameters don't directly affect SEO rankings, but they help you understand which marketing channels drive traffic and conversions. This data helps optimize marketing efforts, which can indirectly benefit SEO.

Can I use UTM parameters on internal links?

Generally, avoid UTM parameters on internal links as they can fragment your analytics data. Use them primarily for external marketing campaigns (email, social media, ads) to track external traffic sources.

How do I see UTM data in Google Analytics?

UTM data appears in Google Analytics under Acquisition → Campaigns, Acquisition → All Traffic → Source/Medium, and Acquisition → Campaigns → All Campaigns. You'll see traffic segmented by your UTM parameters.